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These little bots, or robots go around the internet and 'index' all the pages. "Call to Action" Definition: A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. FirstClickSEO Commentary: Call to action words are "doing words" such as "Click here", "Buy Now", "Enter Now" or "Click to download" "Clickthrough" Definition: The action of clicking an ad element and causing a redirect to another web page FirstClickSEO Commentary: The higher the clickthrough, the more conversions. "Clickthrough rate" Definition: the rate at which people click on a link such as a search engine listing or a
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